47: Interpreting price elasticity of demand Flashcards
perfectly inelastic
when the quantity demanded does not respond at all to changes in price
shape of perfectly inelastic demand curve
vertical line
perfectly elastic
when any price increase will cause the quantity demanded to drop to zero
shape of perfectly elastic demand curve
horizontal line
“elastic” Ep
when price elasticity of demand > 1
“inelastic” Ep
when price elasticity of demand < 1
unit elastic
when Ep = 1
total revenue
total value of sales = price x quantity sold
price effect of raising prices
after a price inc, each unit sold sells at a higher price, raising revenues
price effect of lowering prices
after a price dec, each unit sold sells at a lower price, decreasing revenues
quantity effect of raising prices
after a price inc, fewer units are sold decreasing revenue
quantity effect of lowering prices
after price dec, more units are sold, raising revenues
effects of price change at unit elasticity
raising or lowering prices does not change revenue
effects of price change at “elastic” points
quantity effect is stronger: increasing prices decreases revenue, while decreasing prices raises revenue
effects of price change at “inelastic” points
price effect is stronger: increasing prices increases revenue, while dec prices dec revenue