53: Profit maximization Flashcards

1
Q

principle of marginal alalysis

A

every activity should continue until marginal benefit = marginal cost

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2
Q

marginal revenue

A

change in total revenue due to one more unit of output

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3
Q

marginal revenue equation

A

MR = change in TR / change in quantity

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4
Q

optimal output rule

A

profit is maximized by producing the quantity at which marginal revenue of the last unit = its marginal cost

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5
Q

marginal cost curve

A

shows how the cost of producing one more unit depends of the quantity already produced

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6
Q

marginal revenue curve

A

shows how marginal revenue varies as output varies

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7
Q

steps to choose what is profitable (2)

A

1) should I produce at all? (at least normal profit)

2) how much should I produce (optimal output rule)

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