53: Profit maximization Flashcards
1
Q
principle of marginal alalysis
A
every activity should continue until marginal benefit = marginal cost
2
Q
marginal revenue
A
change in total revenue due to one more unit of output
3
Q
marginal revenue equation
A
MR = change in TR / change in quantity
4
Q
optimal output rule
A
profit is maximized by producing the quantity at which marginal revenue of the last unit = its marginal cost
5
Q
marginal cost curve
A
shows how the cost of producing one more unit depends of the quantity already produced
6
Q
marginal revenue curve
A
shows how marginal revenue varies as output varies
7
Q
steps to choose what is profitable (2)
A
1) should I produce at all? (at least normal profit)
2) how much should I produce (optimal output rule)