6.2 Sport In The 21st Century Flashcards
What is class in the 21st century
Class system less pronounced and more fluid
Still social devisions in our society
Social mobility
What is gender like in the 21st century
Still a difference in participation levels
More men spectate and participate
Sport can still be seen as in feminine
Increase in female sports presents
Fewer discrimination
What is law and order like in the 21st century
Legislation in place
Negligence
Duty of care by referees
Laws about drug taking
Laws about discrimination
What is education in the 21st century
Children in education from 5-16-18
PE is mandatory
Higher qualifications in PE
examinations in PE
What is availability of time money and transportation like in the 21st century
Technological
Most people better off
More participation in sport due to technological advances
Flexible working conditions
Global recession
Participation rates increased
What is globalisation of sport
Sport as a world wide business and features corporate brands, media coverage and freedom of movement of sports participants, officials and spectators
BUSINESS = MONEY, CAPITAL, PROFIT, REVENUE
media coverage of sport in the 21st century
-people watch sport on tv and at the event live
-Tv, radio, internet, cinema, newspapers
- rules have been influenced
- olympics are often scheduled at unsuitable times to meet demands of tv companies
how can sponsorship affect sport negatively
adds pressure and can lead to deviant behaviour
What is the golden triangle
the interdependence between sport, sponsorship and the media
and how all aspects influence each other
Types of media
-TV eg bbc, itv, satelite cables
-press eg magazines
radio
internet eg social media
cinema eg documentaries and movies
Globalisation of sport
a process that involves sporty as a worldwide business and features corporate brands, media coverage and freedom of movement of sports participants, officials and spectators
Freedom of movement and greater exposure of people to sport
national and international laws enable the freedom of movement of individuals
allows performers to cross continents in lots of different sports
performers can move to different countries / regions for training/ development eg altitude training.
how has media benefited sport in 21st century
-companies too opportunity to use sports commercially and through sponsorships
-increased media coverage due to satelite tv
-players benefitted a-lot with huge growth in wages and sponsorship opportunities
Who are minorities in the media with sports
woman and ethnic minorities still under represented
little attention has been devoted to sporting inequalities
How has media changed the game
rules and timings have been influenced by media
Olympic events are often scheduled at unsuitable times on American time zones