6.2 Flashcards
is used to communicate a specific message. It
involves clear objectives when asking for information such as complaints or inquiries
Transactional Language
is used to maintain social relationships. It includes
shorter turns, simpler, and more casual language.
Interactional Language
If you are using a
plain bond paper, the ___________ ___________ heading is recommended which includes the
complete address of the letter sender and the date when the letter is written.
Conventional Heading
uses the company’s official stationery which
carries the company’s logo, address, telephone number, and other relevant
information.
Modern Heading
Every component in this format
is aligned to the left.
Full Block Style
In this format, all elements are left-
aligned, except for the beginning of
each paragraph, which is indented.
Semi Block Style
The date line, complimentary
close and signature are typed at
the right side of the page.
Modified Block Style
This is similar to the full block except
the salutation and complimentary
close are omitted. The writer’s name
and title are typed in all caps.
Simplified Style
Most Common Types of Business Letters
Sales Letter
Letter Placing an Order
Follow-up Letter
Letter of Complaint
Letter of Inquiry
Letter of Appeal
Jop Appointment Letter
Application Letter
Memorandum
Acknowledgement Letter
Letter of Recommendation
Letter of Resignation
serves the purpose of convincing potential customers to avail of
certain products or services. It features the highlights of the products
or services, benefits of the customers, and details of the company.
Sales Letter
contains detailed information about the exact dimensions, qualities,
desired products, and payment of the purchase order. This also
serves as a legal record of the transactions issued by businesses in
the purchase of goods or services.
Letter Placing an Order
provides continuous communication for what has transpired in the
initial transaction. This gives you a chance to address some
unresolved issues and show continued interest in the business.
Follow-up Letter
expresses dissatisfaction, grievance, or resentment over an error in
a business transaction. This also provides information about the
defect of the product or services and asks for a remedy or solution.
Letter of Complaint
asks questions or seeks information about a specific concern such as
product or situation. Also used to ask for clarifications.
Letter of Inquiry
seeks to touch someone’s feelings to reconsider a decision on a
certain issue or situation. This is written when someone wants to
review a particular decision and explain his/her side of the situation.
Letter of Appeal