6: The 55 St Gallen Business Model Patterns Flashcards

1
Q

Channels Plays: 6

A
  • Affiliation
  • Direct Selling
  • E-Commerce
  • Shop-In-Shop
  • Long Tail
  • Supermarket

ad less!

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2
Q

Segmentation Plays: 4

A
  • Robin Hood
  • Target The Poor
  • Ultimate Luxury
  • Freemium

turf!

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3
Q

Marketing plays: 8

A
  • Add-On
  • Aikido
  • Cross Selling
  • Customer Loyalty
  • Experience Selling
  • Lock-In
  • Pay What You Want
  • Razor And Blade

place car!

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4
Q

Enhanced Product Plays: 5

A
  • Digitization
  • Guaranteed Availability
  • Hidden Revenue
  • Performance-Based Contracting
  • Solution Provider

phAds!

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5
Q

Price Plays: 5

A
  • Fractional Ownership
  • Leverage Customer Data
  • No Frills
  • Open Source
  • Revenue Sharing

floor!

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6
Q

Payment Plays: 6

A
  • Barter
  • Cash Machine
  • Pay Per Use
  • Flat Rate
  • Rent Instead Of Buy
  • Subscription

If cUbs!

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7
Q

Crowd Action Plays: 6

A
  • Auction
  • Crowd-Funding
  • Crowd-Sourcing
  • Peer-To-Peer
  • Two-Sided Market
  • User-Designed

cat cup!

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8
Q

IP Plays: 4

A
  • Reverse Engineering
  • Reverse Innovation
  • License
  • Franchising

fIlE!

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9
Q

Enhanced Production Plays: 5

A
  • From Push To Pull
  • Self-Service
  • Mass Customization
  • Trash-To-Cash
  • Integrator

fistm!

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10
Q

Ecosystem Plays: 6

A
  • Ingredient Branding
  • Layer Player
  • Make More Of It
  • Open Business Model
  • Orchestrator
  • White Label

oil mow!

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