6. Conformity Flashcards
Kurt Lewin, 1947)
Group dynamics
Establishing a group experiment
Sherif, illusory motion experiment
Social norms
•Accepted ways to think, feel, act
- Descpriptive social norms:
what the group does
- Injunctives social norms
what the group should do
Asch
Normative influence
Normative influence
ASch, - Clear, unambiguous perceptual judgments; experiment
Public Versus Private Conformity
Privateconformity
- Personally convinced that group is correct
- Conformeven when group is not present
Public conformity
- Behave consistently with norms that are not privately accepted as correct
„go alongtogetalong”
- Group can reward and punish its members
- Pluralistic ignorance.
Ross et al.
False consensuseffect
False consensuseffect
Ross et al: •Overestimating extent to which others agree with our attitudes, preferences, behavioral choices
Group Polarization
- Group’sposition becomes more extreme as a result of discussion and social influence (by moscovici and Zavelloni) But first by stoner
Superficial processing explanation of Norm formation
- •Majority position can be a shortcut, heuristic
- •If many group members rely on the majority, then group moves toward the extreme
- •Movement to extreme also motivated by desire to be bestrepresentative of group
Systematic processing explanation of Norm formation
- •Group discussion brings out others’ reasons as well as their positions
- •Majorityhas persuasive advantage
Janis
Bayof PigsInvasion