6 - Brands Flashcards
brand extension
a common method of launching a new product by using an existing brand name on a new product in a different category. a company using this hopes to leverage its existing customer base and brand loyalty to increase its profits with a new product offering.
a common method of launching a new product by using an existing brand name on a new product in a different category. a company using this hopes to leverage its existing customer base and brand loyalty to increase its profits with a new product offering.
brand extension
overexposure
when luxury brands receive too much attention, become too democratised, and/or become too availabe, hurting their exclusivity
when luxury brands receive too much attention, become too democratised, and/or become too availabe, hurting their exclusivity
overexposure
brand awareness
the likelihood that consumers recognise the existence and availabilty of a company’s
brand identity
the components of the brand created by the business itself which reflect the way in which a business wants consumers to perceive its brands, including but not limited to logos, slogans, colors, music and experiences officiallly tied to the brand.
the components of the brand created by the business itself which reflect the way in which a business wants consumers to perceive its brands, including but not limited to logos, slogans, colors, music and experiences officiallly tied to the brand.
brand identity
brand image
how individual consumers perceive the brand and the impression it makes on them
how individual consumers perceive the brand and the impression it makes on them
brand image
brand management
using marketing techniques to increase the perceived value of a brand over time. when effectively done this enables the price of products to increase and builds loyal customers through positive brand associations and images or a strong awareness of the brand
using marketing techniques to increase the perceived value of a brand over time. when effectively done this enables the price of products to increase and builds loyal customers through positive brand associations and images or a strong awareness of the brand
brand management
brand extension
Markenerweiterung
Markenerweiterung
brand extension
brand identity
Markenidentität
Markenidentität
brand identity
brand name
Markenname
Markenname
brand name
brand image
Markenprofil / Markenansehen
Markenprofil / Markenansehen
brand image
brand awareness
Markenbewusstsein / Markenbekanntheit
Markenbewusstsein / Markenbekanntheit
brand awareness
Distribution channels
Vertriebskanäle
Vertriebskanäle
Distribution channels
retail environment
Verkaufsumgebung
Verkaufsumgebung
retail environment
added value
Mehrwert
Mehrwert
added value
premium service
Mehrwertdienst?
Mehrwertdienst?
premium service
growth market
Wachstumsmarkt
