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BE2 > 4 - Advertising > Flashcards

4 - Advertising Flashcards

1
Q

Werbung

A

Advertising, advertisements, advert, ad

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2
Q

Advertising, advertisements, advert, ad

A

Werbung

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3
Q

bewerben

A

to advertise

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4
Q

to advertise

A

bewerben

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5
Q

Unterschied

A

difference

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6
Q

difference

A

Unterschied

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7
Q

unterschiedlich, anders

A

different

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8
Q

different

A

unterschiedlich, anders

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9
Q

unterscheiden

A

to differentiate, to differ

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10
Q

to differentiate, to differ

A

unterscheiden

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11
Q

Gemeinsamkeit

A

similarity

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12
Q

similarity

A

Gemeinsamkeit

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13
Q

gleich

A

similar

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14
Q

similar

A

gleich

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15
Q

Ähnlichkeit

A

resemblance

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16
Q

resemblance

A

Ähnlichkeit

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17
Q

ähneln

A

to resemble

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18
Q

to resemble

A

ähneln

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19
Q

Unterscheidung

A

distinction

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20
Q

distinction

A

Unterscheidung

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21
Q

unterschiedlich

A

distinct

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22
Q

distinct

A

unterschiedliche

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23
Q

unterscheiden

A

to distinguish

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24
Q

to distinguish

A

unterscheiden

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25
Q

Unterstützung, Befürwortung

A

endorsement

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26
Q

endorsement

A

Unterstützung, Befürwortung

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27
Q

unterstützen, befürworten

A

to endorse

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28
Q

to endorse

A

unterstützen, befürworten

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29
Q

Beschwerde, Aufruf

A

appeal

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30
Q

appeal

A

Beschwerde, Aufruf

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31
Q

appellierend

A

appealing

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32
Q

appealing

A

appellierend

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33
Q

beschweren, appellieren

A

to appeal

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34
Q

to appeal

A

beschweren, appellieren

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35
Q

Einfluss

A

influence

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36
Q

influence

A

Einfluss

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37
Q

einflussreich

A

influential

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38
Q

influential

A

einflussreich

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39
Q

beeinflussen

A

to influence

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40
Q

to influence

A

beeinflussen

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41
Q

Effekt, Auswirkung

A

effect

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42
Q

effect

A

Effekt, Auswirkung

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43
Q

effektiv

A

effective

44
Q

effective

A

effektiv

45
Q

etw. auslösen

A

to affect

46
Q

to affect

A

etw. auslösen

47
Q

celebrity endorsement

A

Unterstützung durch Promis

48
Q

Unterstützung durch Promis

A

celebrity endorsement

49
Q

product placement

A

Produktplatzierung

50
Q

Produktplatzierung

A

product placement

51
Q

sponsorship

A

Sponsoring

52
Q

Sponsoring

A

sponsorship

53
Q

print adverts

A

Druckwerbung

54
Q

Druckwerbung

A

print adverts

55
Q

classified ad

A

klassifizierte Werbung

56
Q

klassifizierte Werbung

A

classified ad

57
Q

direct mail

A

Direktwerbung

58
Q

Direktwerbung

A

direct mail

59
Q

newsletter

A

Newsletter

60
Q

Newsletter

A

newsletter

61
Q

flyer

A

Flyer

62
Q

Flyer

A

flyer

63
Q

billboard

A

schwarzes Brett

64
Q

schwarzes Brett

A

billboard

65
Q

Radio spot

A

Radiospot

66
Q

Radiospot

A

Radio spot

67
Q

viral video

A

Internetwerbevideo

68
Q

Internetwerbevideo

A

viral video

69
Q

target market

A

Zielmarkt

70
Q

Zielmarkt

A

target market

71
Q

purchasing cycle

A

Kaufzyklus

72
Q

Kaufzyklus

A

purchasing cycle

73
Q

brand awareness

A

Markenwahrnehmung

74
Q

Markenwahrnehmung

A

brand awareness

75
Q

brand interest

A

Markeninteresse

76
Q

Markeninteresse

A

brand interest

77
Q

to reach a target audience

A

ein Zielpublikum erreichen

78
Q

ein Zielpublikum erreichen

A

to reach a target audience

79
Q

to target consumers, specific markets etc.

A

sich einen bestimmten Markt als Zielgruppe nehmen

80
Q

sich einen bestimmten Markt als Zielgruppe nehmen

A

to target consumers, specific markets etc.

81
Q

to draw attention to something

A

die Aufmerksamkeit auf etwas lenken

82
Q

die Aufmerksamkeit auf etwas lenken

A

to draw attention to something

83
Q

to have a resemblance/similarity to

A

eine Ähnlichkeit mit etwas aufweisen

84
Q

eine Ähnlichkeit mit etwas aufweisen

A

to have a resemblance/similarity to

85
Q

to promote a product

A

ein Produkt bewerben

86
Q

ein Produkt bewerben

A

to promote a product

87
Q

to market young customers

A

junge Kunden ansprechen

88
Q

junge Kunden ansprechen

A

to market young customers

89
Q

to take a new approach

A

einen neuen Ansatz wählen

90
Q

einen neuen Ansatz wählen

A

to take a new approach

91
Q

to buy add space

A

Werbeflächen kaufen

92
Q

Werbeflächen kaufen

A

to buy add space

93
Q

to place an advertisement

A

eine Werbung platzieren

94
Q

eine Werbung platzieren

A

to place an advertisement

95
Q

They spend a lot of money (…) advertising.

A

on

96
Q

Do not hesitate (…) contact me.

A

to

97
Q

In contrast (…) independent channels…

A

to

98
Q

If you contrast Coca Cola (…) Pepsi…

A

with

99
Q

Apple is different (…) other brands.

A

from

100
Q

We inccreased expenditure(s) (…) online advertising.

A

on

101
Q

We are well known (…) the majority of young consumers.

A

to

102
Q

Online advertising differs (…) print advertising.

A

from

103
Q

The new ad has a resemblance (…) a 1950s billboard.

A

to

104
Q

There is a distinction (…) consumers in their 20s and consumers in their 30s.

A

between

105
Q

Successful ads appeal (…) both sides of the brain.

A

to

106
Q

The Company wants to incorporate product features (…) the ad.

A

into

BE2 (6 decks)

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