6: Attitudes Flashcards
it is a positive, negative, or mixed reaction to a person, object or idea expressed at some level of intensity
a. Behavior
b. Attitude
c. Emotions
Attitude
Affect - e____on
Behavior - a_t__n
Cognition - t_n_i_g
Affect - emotion
Behavior - action
Cognition - thinking
having preexisting attitudes toward persons, objects, and ideas can lead us to become close-minded, bias the way we interpret new information, and make us more resistant to change.
a. Judgement
b. Pride
c. Prejudice
Prejudice
are attitudes inherited?
may be genetically predisposed to hold certain attitudes (Twin)
are attitudes learned?
attitudes are formed by experience and evaluative conditioning – when people develop strong attitudes because of their association with positive and negative stimuli
the action of persuading someone to do or believe something.
a. Persuasion
b. Manipulation
c. Convincing
Persuasion
the process by which a person thinks carefully about communication and is influenced by the strength of their arguments.
a. Central route to persuasion
b. Peripheral route to persuasion
Central route to persuasion
the process by which a person does not think carefully about communication and is influenced instead by superficial cues.
a. Central route to persuasion
b. Peripheral route to persuasion
Peripheral route to persuasion
Going directly through the rational mind, influencing attitudes with evidence and logic
a. Central route to persuasion
b. Peripheral route to persuasion
Central Route Persuasion
Changing attitudes by going around the rational mind and appealing to fears, desires, associations
a. Central route to persuasion
b. Peripheral route to persuasion
Peripheral Route Persuasion
a type of appeal in persuasion that argues based on facts, statistics, and research or expert opinion.
a. Logical
b. Emotional
c. Moral
Logical
a type of appeal in persuasio wherein getting an emotional response is another way to convince
a. Logical
b. Emotional
c. Moral
Emotional
a type of appeal in persuasion wherein you’re appealing to morals for them to do the right thing
a. Logical
b. Emotional
c. Moral
Moral
a quality of being convincing or believable.
a. Authenticity
b. Credibility
c. Legitness
Credibility
refers to the speaker’s ability
a. Competence
b. Trustworthiness
c. Likeability
Competence