2: Doing Soc Psych Research Flashcards
_____ _____ research methods allow psychologists to get a better look at what causes people to engage in certain behaviors in social situations.
Social psychology
It is a testable prediction about the conditions under which an event will occur
Hypothesis
It is an organized set of principles used to explain observed phenomena.
Theories
The best theories are precise, explain all the relevant information, and generate research that can support or disconfirm them.
True or False?
True
It describes the influence of individual experiences, the actions of others, and environmental factors on individual health behaviors.
Social Cognitive Theory
It stated that people or receivers are more likely to be persuaded when the source presents itself as credible
Source credibility theory
variables in abstract and general form
Conceptual variable
conformity, attraction, and love are ____ variables
Conceptual
transforming conceptual variable to manipulative variables
Operational definition
any test, measure, or survey that relies on the individual’s own report of one’s own symptoms, behaviors, beliefs, or attitudes.
Self-reports
used to observe people’s actions
Observation
uses of tools that enable researchers to make extremely precise, subtle and complex observation.
Technology
describe people and their thoughts, feelings and behavior
Descriptive research
Looking for associations; measure relationship between different variables.
Correlational research
a statistical measure of the strength and direction of the association between two variables
Correlation coefficient
