5 Litho Posters And Advertising

Question 1

Henri Toulouse-Lautrec

Answer 1

Heavily influenced by Japanese prints, had a lack of depth and weird perspectives - also made pictorial posters and is considered a “poster artist”

Question 2

Linotype

Answer 2

Automatic type setting, where someone types on a key board and the type falls into place and makes casts. Made newspapers much longer, because type is set as fast as a person can type.

Question 3

American type founders 1892

Answer 3

A company that linked the major type foundries in the USA, basically a monopoly that standardized the measurement system for type and invented the American point system. They made printing accessible all over the USA

Question 4

Jules Chéret

Answer 4

French color lithographer who used extremely large litho stones - made pictorial posters and is considered a “poster artist”