2 Typography And Printing

Question 1

Punch/matrix system

Answer 1

Used in type founding “Punch” is a carved hard metal that is hit into a softer metal, which makes a matrix from which type is cast

Question 2

Johannes Gutenberg

Answer 2

Invented printing in Europe First book printed was the Gutenberg bible He invented the making of metal type using a casting system (punch matrix) and the mix for metals Came up with a recipe for ink that stuck well to the metal and the paper and that dried black Had a typeface that looks like German calligraphy

Question 3

Aldus Manutius

Answer 3

Great publisher of the Italian Renaissance Invented pocket books Used punctuation like colons and commas Caused the invention of italic

Question 4

Types of fonts

Answer 4

Black letter - narrow and dark Old style - best for reading Script - looks like handwriting, not for reading Decorative Transitional - between old style and modern Modern and fat face Slab serif/Egyptian Sandals serif

Question 5

Type founding

Answer 5

Pouring molten metal into a mold to make pieces of metal type