5 - Here’s What to Do Choosing from the Action Plan Menu Flashcards
What is the most important piece of designing your own Get Clients Now! program?
Selecting specific marketing and sales action steps to take regularly.
What is the magic formula for professional services marketing and sales?
Choosing simple, effective actions and doing them consistently.
How many specific actions should you choose to perform for the Get Clients Now! program?
Ten specific actions.
What is the Persistence Effect?
A phenomenon where consistent marketing efforts yield results in unexpected ways.
True or False: The results from marketing efforts always come directly from the actions taken.
False.
According to Napoleon Hill, what is essential for transmuting desire into monetary equivalent?
Persistence.
What are the four principles of the Get Clients Now! goal-setting philosophy?
- Set realistic, stretching goals
- Try your best to meet them
- Change unrealistic goals
- Reward effort, not just results.
What are the three sections of the Action Plan Menu?
- Appetizers
- Main course
- Dessert
What is the recommended frequency for performing actions in the Get Clients Now! program?
At least weekly.
What should you focus on when choosing Daily Actions for your marketing plan?
Actions that you can see yourself doing consistently.
Fill in the blank: Lack of persistence is one of the major causes of _______.
failure.
What is the recommended number of Appetizer actions to include in your Daily Actions?
One or two.
What is one benefit of planning your day each morning?
Improves time management.
What is one suggested Dessert action for improving productivity?
Exercise 3 times per week.
What does Joan Friedlander suggest about marketing action plans?
They should reflect who you are and what you enjoy.
How can you quantify your progress in Success Ingredient projects?
By completing specific daily or weekly tasks.
True or False: You should choose actions based on what others think you should do.
False.
What is the main purpose of Appetizers in the Action Plan Menu?
To create or acquire Success Ingredients.
What should you do if you find a goal unrealistic?
Change it.
What are two ways to use Appetizers in your action plan?
- Spend 1 hour on Success Ingredient projects
- Complete 1 item from the Success Ingredient project list.
How often should you ideally visualize success?
Daily.
What is one way to improve your skills in networking or selling?
Observe how it’s done once per week.
Fill in the blank: Weak desires bring _______ results.
weak.
What is a proven technique for improved achievement?
Visualizing success daily
Spend a few minutes each day visualizing yourself succeeding at marketing, selling, and earning rewards.
What should you limit yourself to when choosing Desserts from the menu?
Just one
Leave enough room for the Main Course.
Who was Dr. Stephen R. Covey?
An educator, businessman, and motivational speaker
Author of ‘7 Habits of Highly Successful People’.
What does the quote by Albert E. N. Gray emphasize?
The successful person has the habit of doing things failures don’t like to do.
What should you identify to overcome avoidance?
Something you are avoiding
Make a promise to do it and keep that promise.
What are the Daily Actions in the Main Course section aimed at?
Getting clients
Activities grouped into categories that match the stages of the Universal Marketing Cycle.
How are the Main Course items categorized?
Based on the stages of the Universal Marketing Cycle
Categories include filling the pipeline, following up, having sales conversations, and closing sales.
What are the six sections for filling the pipeline?
- Direct contact and follow-up
- Networking and referral building
- Public speaking
- Writing and publicity
- Promotional events
- Advertising
What should you focus on when making your choices from the Daily Actions?
The category that pertains to the marketing cycle stage you are working on.
What is the first approach to making selections from the Main Course actions?
Just pick ‘em
Use your existing knowledge about marketing to make choices.
What does the second approach to selecting Main Course actions involve?
Understanding the theory behind each Daily Action.
What should you consider when making the best selections?
- Where you are stuck
- The marketing strategies you will be using
- What actions you are willing to do
- How much available time you have
- How soon you need to produce results
What is the Persistence Effect?
The impact of focusing on specific marketing strategies.
What should you do if you have too many activities after selecting from the Action Plan Menu?
Evaluate which ones will make the most efficient use of your time.
What does Cat Williford suggest regarding marketing?
Eliminate the drudge by having fun when you market yourself.
What is crucial to understand about marketing and selling?
Both are vital for building viable practices.
What is the difference between marketing and selling?
- Marketing: Establishing image and reputation
- Selling: Engaging interested prospects to use services
What should you do if you feel resistant or overwhelmed by your Action Worksheet?
Recognize that these feelings are normal.
Fill in the blank: The Daily Actions are focused on the ________ of the marketing cycle.
Area you need to improve
True or False: The Get Clients Now! program is intended to replace all other marketing efforts.
False
It is intended to focus more effort on areas that need improvement.
What is the goal you are going to achieve in the next twenty-eight days?
Success Ingredients and a list of ten Daily Actions
The focus is on acquiring or creating success ingredients and committing to daily actions.
What common feelings may arise when looking at your ambitious goals?
Resistance, fear, or overwhelm
These reactions are normal when faced with ambitious commitments.
What typically stops people from following through on their commitments?
Lack of time and money
These excuses often mask deeper issues of choice and prioritization.
What choices do people make every day regarding time and money?
Choosing between work and play, prioritizing tasks like deleting emails over important projects
These choices can lead to procrastination and avoidance.
What is a common psychological barrier in marketing and sales?
Self-sabotaging thinking or behavior
Many individuals struggle with procrastination and negative self-talk.
What is a ‘Special Permission’ in the context of the Get Clients Now! program?
A daily affirmation that allows individuals to overcome barriers to success
Examples include permissions to ask for what you want or to prioritize marketing.
Give an example of a Special Permission someone might create.
I have permission to ask for what I want
This type of permission helps individuals focus on their goals.
What is the significance of repetition in making a Special Permission effective?
Repetition helps internalize the affirmation
Just like learning the alphabet, frequent affirmation strengthens belief.
How long is the commitment to using a Special Permission?
Twenty-eight days
This temporary commitment allows for flexibility and adjustment.
What should you do if your Special Permission stops working during the program?
Change it to fit your current needs
Adapting your permission can help address new obstacles.
What metaphor did Shannon Seek use to visualize overcoming fear?
Be the bunny
This metaphor helped her to own and manage her fear effectively.
Who is quoted in the text regarding the necessity of action?
THICH NHAT HANH
His quote emphasizes the importance of acting on insights gained.
Fill in the blank: Many people are blocked in marketing and sales by _______.
self-sabotaging thinking or behavior
Recognizing this blockage is the first step to overcoming it.
What should you do if you have trouble finding a Special Permission?
Pick one of the provided examples to start with
This can help initiate the process of self-empowerment.
What does the expression ‘the willing suspension of disbelief’ refer to in this context?
Allowing yourself to believe in your Special Permission temporarily
This concept aids in engaging with the process fully.
