3 - Where Are You Headed? Setting Your Sales and Marketing Goal Flashcards
What is the core philosophy about setting goals?
- Set goals that will stretch you, but that you believe are realistic.
- Try your best to meet them.
- Change unrealistic goals.
- Reward yourself for effort, not just results.
Why are rewards important in goal-setting?
Rewards acknowledge effort regardless of results, helping maintain motivation and validation of hard work.
What should you do if you don’t meet a goal?
Acknowledge it, learn from it, and move on without punishment.
What are the benefits of setting marketing goals?
Improved focus, evidence of progress, direction for actions, and enhanced motivation.
What does the acronym SMART stand for in goal-setting?
Specific, Measurable, Achievable, Realistic, Time-based.
Provide an example of a SMART goal.
Two new clients with signed agreements by the end of the program.
What is a goal?
A statement of intention that outlines what you want to accomplish.
What is the significance of having a sales and marketing goal?
It provides a destination for your business-building journey.
How can you measure your current business status?
By tracking numbers such as total clients, scheduled appointments, billable hours, or booked business.
What should your program goal reflect?
Your desired level of business by the end of the month.
What is the importance of declaring your intentions to others?
It creates accountability and increases motivation to achieve the goals.
Fill in the blank: A goal must be a _______ target to track progress effectively.
measurable
True or False: It is acceptable to punish yourself for not meeting your goals.
False
What should you consider when setting a goal for the month?
It should be numeric, slightly ambitious, and measurable.
What is a common mistake in goal-setting?
Setting a target that is too easy to hit.
What does Rich Fettke suggest is crucial for successful marketing?
Creating a specific, measurable marketing plan and sticking with it.
What type of goals should you set for each day during the program?
Daily success habits that lead towards accomplishing your overall goals.
What is a key element to keep your marketing focus sharp?
Regularly reviewing and measuring your goals.
What is the role of an Action Worksheet in goal-setting?
It helps you track and measure progress towards your goals.
How can you maintain motivation during the program?
Posting your Action Worksheet where you can see it and setting up games or contests.
What must a goal be in order to be effective?
It must be specific, measurable, achievable, realistic, and time-bound.
What should you do if your goal feels unrealistic?
Change it to something more manageable.
What can regular check-in calls with a support network help you with?
They can spur you into action due to accountability.
Why is setting a realistic goal important?
It balances challenge and achievability to avoid frustration.
What is the Straight-Face Test?
State your goal out loud confidently; if you can maintain a straight face, it’s likely realistic.
How can prior experience help in setting realistic goals?
If you’ve achieved a similar goal before, it indicates your current goal is realistic.
What should you analyze for numerical analysis when setting a goal?
Calculate how many contacts are needed to achieve the goal.
What does peer comparison involve in goal setting?
Checking if peers have accomplished a similar goal in the same timeframe.
What should you do if you fear your goal is unrealistic?
Change it to something achievable.
What is recommended for those just starting in business regarding goals?
Set goals based on leads or sales conversations instead of closed sales.
What was the outcome of the participant in the Get Clients Now! program?
She achieved her goal early by focusing on productive activities.
How did the participant increase her productivity?
By prioritizing action items that scared her the most.
What can stating your goal out loud do?
It grants the goal more reality and creates accountability.
What should you do if you are resisting goal-setting?
Identify and confront your fears or concerns about setting goals.
What can help to uncover what is stopping you from setting a goal?
Writing out fears, discussing them with others, or expressing them creatively.
What is the significance of sharing your goal with someone?
It creates a sense of accountability and commitment to achieving it.
