5- Data Collection

Question 1

How can we record and collect data?

Answer 1

Notes, audio/video interviews, surveys.

Question 2

Pros and cons of Notes + Photos?

Answer 2

+ Least technical and most flexible (pen and paper is easier than diagrams)
+ Helps focus on whats important

• Tiring to write, listen and observe.
• Easy to lose concentration.
• Bias can occur
• Handwriting can be hard to read for other people or self because of speed.

Question 3

Pros and cons of Audio + Photos?

Answer 3

+ Less intrusive than video
+ Focus on person and not on taking notes
+ Can transcribe data thats releant

• Audio quality must be good.
• Participants might be more reluctant

Question 4

Pros and cons of Video?

Answer 4

+ Can use a smartphone, easy to use and set up.
+ Get facial expressions

• Might impact the participant’s behaviour
• Need to find a suitable recording location

Question 5

Name the two types of interview questions with pros and cons.

Answer 5

1- Close questions (yes/no)
+ Easier to analyze
+ Same questions with every participants, should be short and clearly worded.
- Useless if the goals and hypothesis to test arent clearly understood and defined.
2- Open-ended questions no predetermined format.
+ Rich data, deep understanding but
- time-consuming to analyze
+ Can follow up relevant answers with unanticipated inquiries

Question 6

What is a journey map?

Answer 6

Visualization of the process that a person goes through in order to accomplish a goal.