4A.9 - Rebrandng attempts to represent areas as being more attractive by changing public perception of them

Question 1

What is re-branding?

Answer 1

making changes to a place to alter peoples ideas of it as a place

Question 2

What is re-imaging ?

Answer 2

Positively changing the standard and reputation of a place through specific improvements

Question 3

Why are places having to think of rebranding strategies and What is an example of Re-branding strategies?

Answer 3

Cities are being forced to think more creatively in order to continue attracting visitors and investment. Many are using marketing strategies to rebrand their image and reputation

New York has used slogans to change their image

Question 4

What is an example of Re-imaging strategies?

Answer 4

Pembrokeshire was know for stage and hen party’s. They wanted to change it. So they designed images of Pembrokeshire to attract family’s instead of partying.

Overall, the idea is to sell the place to customers.

Target groups may be visitors, residents and employees,business and industry

Question 5

Why is place identity important ?

Answer 5

place identity is often a key component of successful regeneration. In urban areas, this ls likely to mean taking advantage of Victorian industrial heritage.

In rural areas, it may mean historical and literary references

For urban rebranding we are looking at Belfast case study