4.7 International Marketing Flashcards
1
Q
Exporting
A
The business operating in the domestic country sells its products directly to an overseas buyer
2
Q
Opportunities of entry Into International
markets
A
Increased customer base
Spreads risks
Economies of scale
Increased brand recognition
3
Q
Strategic alliances
A
These are similar to joint ventures except the partners do not form a new business with a separate legal identity.
4
Q
International marketing
A
Marketing of a firm’s products in foreign countries.
