4..4

Question 1

What are constraints?

Answer 1

Potential problems that might be encountered when planning and implementing a marketing campaign

Question 2

What are external constraints?

Answer 2

Legal
Ethical
Social

Question 3

What are legal constraints?

Answer 3

Businesses must abide by different laws to ensure they do not receive repercussions

Question 4

What are ethical constraints?

Answer 4

Businesses must keep the wellbeing of its customers and the environment in mind

Question 5

What are social constraints?

Answer 5

Changing consumer attitude and lifestyle cannot be ignored when designing a marketing mix

Question 6

What are internal constraints?

Answer 6

Financial
Time
Corporate policy

Question 7

What are financial constraints?

Answer 7

Influences how a business can afford the type of promotion used

Question 8

What are time constraints?

Answer 8

Time available conducting market research, design and organise a marketing campaign can have an impact on the method used and the quality of the end product

Question 9

What are corporate policy restraints?

Answer 9

Contains guidelines for product design, importance of charging a fair price, as well as emphasis on honesty and accuracy when creating marketing messages.