4.4 Flashcards
define multinational
a business which operates in more than one country
what do multinationals bring to a country
jobs
investment in infrastructure
multiplier effect
what are the characteristics of multinationals
high assets and value turnover - higher profit margin
network of branches - lots of connections
rapid growth - access to large market
technology - lots of innovation and R&D
management - access to best talent
lower advertising spend - global brand
why would businesses want to become multinationals
operate closer to target international markets - reduces transport costs, improves market information
gain access to lower cost of production - outsourcing & offshoring
avoiding protectionism - avoid tariffs and import quotas
what does FDI involve
investment of foreign money into domestic structures, equipment and businesses
creates links between economies
encourages transfer of technology
what are the positive effects of MNC’s
creates employment
increases skill base
increases standard of living
raises countries profile
improves balance of payments
improve infrastructure
what are the negative effects of MNC’s
profit leakage
low paid jobs
interfere in politics of country
poor health and safety
increased urbanization
widens poverty gap
what are business ethics
moral guidelines which govern good behavior
give some examples of ethical issues
pay & working conditions
environment damage
exploitation of labor
inappropriate marketing claims
stakeholder conflicts
what are the advantages of ethical behavior
higher revenue - positive consumer support
improved brand
better employee motivation & recruitment
new sources of finance - ethical investors
what are the disadvantages of ethical behaviors
higher costs
higher overheads
builds false expectations
what is CSR (corporate social responsibility)
the extent to which a business addresses the concerns and obligations to its wider stakeholders
the actions a business takes over and above the minimum required by law
what are the concers of CSR (corporate social responsibility)
poor human rights
communities
business integrity & ethics
product responsibility
environment
what is transfer pricing
when a business avoids tax by transferring sales from one country to another with lower corporation tax
why do multinationals need to be controlled
prevent abuse of market power
reduce environment damage
ensure they pay fair tax
protect against workers rights
ensure they behave ethically