4.3.3 - Social and Cultural Factors

Question 1

State the 6 Considerations for Business

Answer 1

• Cultural Differences
• Different Tastes
• Language
• Unintended Meanings
• Inappropriate / Inaccurate Translations
• Inappropriate Branding and Promotion

Question 2

Explain - CULTURAL DIFFERENCES

Answer 2

when doing Business Abroad, Business Needs to Keep in Mind Culture Of Nation -> Build Trust
e.g. shaking hands

Question 3

Explain - DIFFERENT TASTES

Answer 3

• Depending on Product and Country - may be Need for More or Few Adaptions
• Some Differences in Tastes are Due to Local Variants
• Some Adaptations to Producers are Based on Legal Requirements

Question 4

Explain - LANGUAGE

Answer 4

• Over-Reliance on 1 Language is Risky -> Leads to Miscommunication and Less Sensitivity Towards Other Cultures
• Differences in Nature of Communication Between High Context and Low Context Cultures :
  e.g. North America : Say what they Mean, Get Down to Business, Value Perfroamcne Agreement by Specific Legalisitic Contracts
  High Context Cultures , ‘Yes often Doesn’t mean ‘Yes’ for - Might mean Many Things : mainly Asian, Value Personal Relationships, Agreement by Trust

Question 5

Explain - UNINTENDED MEANING

Answer 5

• Gestures Common in One Region may have Different Meaning in Other Religions and Cultures

Question 6

Explain - INAPPROPRIATE/INACCURATE TRANSLATIONS

Answer 6

• can Negatively Impact Business and it’s Reputation , e.g. Brand Slogan Mistranslations

Question 7

Explain - INAPPROPRIATE BRADINING and PROMOTIONS

Answer 7

• are Many Accounts of Mistakes Involving Language, Mistranslations and Unintended Meaning when Business Operate Abroad