4.2.4 - REASONS FOR GLOBAL MERGERS or JOINT VENTURES Flashcards
What is a JOINT VENTURE?
when 2 BUSINESSES come together to COLLABORATE on one PROJECT, But still REMAIN SEPERATE BUSINESSES
( TEMPORARY Arrangement )
What is a MERGER?
where 2 BUSINESSES come together to BECOME ONE on a PERMANENT Basis
e.g. Orange and T MOBILE became EE
What are 5 REASONS for GLOBAL MERGERS OR JOINT VENTURES?
- SPREADING RISK OVER DIFFERENT COUNTRIES/REGIONS
- ENTERING NEW MARKETS / TRADE BLOCS
- ACQUIRING NATIONAL / INTERNATIONAL BRAND NAME/PATENTS
- SECURING RESOURCES / SUPPLIES
- MAINTAINING / INCREASING GLOBAL COMPETITIVENESS
Explain the Reason for Global Mergers or Joint Ventures - SPREADING RISK OVER DIFFERENT COUNTRIES / REGIONS
- MOVING PRODUCTION or SALES into ANOTHER COUNTRY -> very COMPLEX and RISKY for a business to do BY THEMSELVES
- JOINT VENTURE to SHARE the RISK , HELP them NAVIGATE the PAPERWORK and CULTURAL DIFFERENCES
- RISK REDUCED LONG TERM with a MERGER
- SPREAD RISK –> REDUCED COSTS –> If SUCCESSFUL –> INCREASE PROFITS
Explain the Reason for Global Mergers or Joint Ventures - ENTERING NEW MARKETS / TRADE BLOCS
- Renault - Nissan alliance - signed JOINT VENTURE to Produce electric vehicle with Partner Based in Wuhan –> GOOD WAY for Nissan to GET INTO the Chinese car MARKET and to BYPASS the EXPENSIVE IMPORT TARIFFS -> way to EXPAND
What are 3 ADVANTAGES of JOINT VENTURES
- ACCESS to KNOWLEDGE and RESOURCES e.g. capital, staff and technology
- ACCESS to NEW OPPORTUNITIES such as new markets or greater distribution reach
- SHARED EXPOSURE to RISKS, FINANCIAL RESPONSIBILITY and WORKLOAD
What are 3 DISADVANTAGES of JOINT VENTURES
- a LARGE Number of JV FAIL because of the Many RISKS involved and the COMPLEXITY of INTEGRATING OPERATIONS and WORK CULTURE of 2 DIFFERENT COMPANIES
- Coping with DIFFERENT CULTURES, MANAGEMENT STYLES ( clashes - those in power ) , and working relationships that are in each company
- PROFITS SHARED
Explain the Reason for Global Mergers or Joint Ventures - ACQUIRING NATIONAL / INTERNATIONAL BRAND NAMES / PATENTS
BRAND NAME ACQUISITION - acquiring a LUCRATIVE BRAND NAME -> attract MORE CUSTOMERS –> Growth -> Market Share
PATENT ACQUISITION - allows INVESTORS to MOVE their PRODUCTS to MARKET QUICKLY -> Less Financial Risk
- INVESTORS can TEAM UP with MANUFACTURING COMPANIES who help them -> REDUCED PRICES in EXCHANGE For OVERSEAS MARKETING RIGHTS
Explain the Reason for Global Mergers or Joint Ventures - SECURING RESOURCES SUPPLIES
a BUSINESS in One Country may need RESOURCES that are ONLY FOUND in ANOTHER COUNTRY - may Enter a JV to SECURE ACCESS to these RESOURCES
Explain the Reason for Global Mergers or Joint Ventures - MAINTAINING / INCREASING GLOBAL COMPETITIVENESS
a JV or MERGER may be ESSENTIAL to ENSURE REMAIN COMPETITIVE in DYNAMIC GLOBAL MARKET
- partner may be ABLE to PROVIDE CRITICAL MARKET DATA, LOCAL KNOWLEDGE on the DOMESTIC MARKET & INFORMATION on CUSTOMERS, TRENDS - help MAINTAIN COMPETITVE ADVANATAGE