4.3.3 Cultural and social factors Flashcards
1
Q
culture
A
dominant set of behaviours, values beliefs and thinking patterns we learn as we grow and develop in our social groups
2
Q
culture affects businesses
A
- restrictions may mean cant sell
- make sure doesnt cause offence
3
Q
cultural differences that may have an impact when doing business
A
- colour (implications)
- political ideologies/stance (gov)
- diet cusisine
- religion
- langauge barriers
- expected to be called by 1st name/gift giving
- social culture
- family set up/make up
- traditions/holidays
- time differences
- local knowledge
- cultural difference (humour)
- body language
4
Q
high context communication needs (high context culture)
A
e.g China establish social trust first value personal relations and good will agreement by general trust negotiations slow and ritualistic
5
Q
low context communication needs (low context culture)
A
e.g. Germany get down to business first agreement by specific, legalistic contract value expertise and performance negotiations efficient as possible
6
Q
business in China
A
-complex place
-variations in areas/sectors/cities different throughout
-challenge finding out motivation behind wanting to do business
market research
complex culture
gov very involved (in divesting themselves = get rid of)
joint ventures
7
Q
factors influencing business vs culture
A
- different tastes (taste subjective and dependent on individual= understanding = market products, promoting on ethnicity = self awareness
- unintended meanings ( message being portrayed by business taken to mean something else, gestures, connotations
- cultual differences
- language
- inappropriate/inaccurate translations
- inappropriate branding/promotion
8
Q
importance of social cultural factors
A
- cultural diff tastes and trends refined for market e.g. food
- allows to appeal to target market and localise
- religion/dietary requirements
- rising incomes
