4.2.1 conditions that prompt trade Flashcards
offshoring
occurs when a business relocates part of its business operations overseas
- relocating factories from costly countries to cheaper economies to improve profit margins
- lower cost of production usually passed onto consumer
-act of basing some of a business’s processes or services overseas so as to take adv of lower costs
outsourcing
where a business function is contracted to a third party
- moving internal operations to a third party e.g. outsourcing cleaning to a cleaning business
- usually jobs outsourced to specialists
-giving responsibility for a business process to an outside company
international trade
the exchange of products between countries
why do businesses want to target international trade markets ?
- reduce dependance on domestic markets
- access faster growing markets and demand
- achieve EOS
- better service to customer located overseas
- build brand value, particularly global brands
factors contributing to trade internationally
- push factors (force)
2. pull factors (opportunity)
push factor
businesses feel they have to expand internationally because of domestic/home market issues
e.g. saturated domestic markets, intense competition
pull factor
business are attracted by compelling opportunities to grow by expanding internationally
e.g. EOS, outsourcing, offshoring, risk spreading/diversification
EOS: extending business overseas = opportunity to increase output & access EOS reducing unit costs, might involve offshoring production to lower-cost economies
conditions that prompt trade
SCOORE saturated market competition offshoring and outsourcing risk spreading economies of scales
significant = risk spreading operation in more places if one fails = other branches to fall back on & help build business back up
Push factors examples
Saturated domestic markets Large growth opportunities End of product life cycle at home (push out of domestic market) Need to diversify Need to reduce risk
Pull factors examples
Attract to new overseas markets in emerging economies
Opportunity to gain EOS by expanding overseas
Opportunity to exploit competitive adavnatages in new markets
Ways to extend product life cycle
Product life cycle
Both push and pull factor
Maturity/saturation= prompt trade (pushed into competition)
Introduction prompt trade (pulled into to diversify risk)
Decline (pushed out to expand abroad prompts trade)
Extension strategy to sell abroad
Uk product can be in decline but if release in another country reach launch stage = extends lifecycle of product and brand
E.g. Kit Kat , nestle in maturity but dropped to dr kind and expanding abroad to Japan
How can product life cycle help prompt trade
Push business to expand abroad due to saturated market and intense competition they may be facing in maturity
Can also be pulled by wanting to diversify risk in introduction phase
Pushed during the decline phase as extension strategy
economies of scale
where average costs per unit falls as output increases
saturated market
when a market is not generating new demand for a exisiting product or service
competition
rivalry between a business and another business who offers a similar product or service to a similar market