4.3

Question 1

What’s global marketing

Answer 1

When brands market globally worldwide creating products to suit a world wide audience.

Question 2

Advantages of global marketing and drisadvatages

Answer 2

+eos and reach wider audience
-market research expensive

Question 3

Globalisation and globalisation

Answer 3

Global - companies operate on a global scale
Glocilisation- reach customers globally but consider local marketing (mc Donald’s)
+increased sales as meet customer needs
-costs to menu changes and product development

Question 5

Ploycentric and ethnocentric

Answer 5

P- international approach dilating to local tastes Kit Kat green tea flavour
+sales increase as tailored to customer needs
-costs more for product development
E- based on belief that home country are superior no changes apple products
+eos
-lose sales not tailored to customer local needs

Question 7

Ansoffs matrix

Answer 7

Product existing new
Market existing new

Question 8

Boston matrix

Answer 8

Market share high low
Market growth high low

Question 9

Cultural diversity factors that influence

Answer 9

Economic - levels of disposable income
Weather - siestas

Question 10

Global niche market

Answer 10

Small segment of global market and have specific needs.
Vegan face wash