4.2.5 Global Competitiveness Flashcards
Global competitiveness
Is the ability of firms in an economy to match the price and quality of other nations output
Main factors affecting competitiveness
Price and quality of domestic goods and services to relative foreign products
Factors that influence the relative price of imports and exports
- relative costs of production
- relative productivity of labour
- exchange rates impact on the price of imports and exports
Exchange rates
When the price of one currency expressed in terms of another currency
What happens when the pound appreciates
The UK exports to other countries will be more expensive
What happens if the pound depreciated
UK exports will be less expensive
How do exchange rates affect a business
- price of exports in international market, costs of good brought from overseas, revenues and profits event overseas, connecting cash results from countries overseas
Skill shortage
Is when there is a lack of skilled workers in the industry
Why is skill shortage a problem
High demand is outstripping supply, producing imbalance for economy, being replaced by machinery, increases labour costs, leading to reduced creative output
2 ways MNC can secure competitive adv
Minimise costs, differentiation
4 categories of porters three generic strategies
Cost leadership, differentiation, cost focus, differentiation focus
How can differentiation be achieved
Distinctive design, branding, performance,
Why is differentiation important
So that customers perceive greater advantage