1.5.5 Business Choices Flashcards
Opportunity costs
Is the cost of missing out on the next business alternative
Opportunity costs can be both….
Monetary and non monetary
To make a choice, businesses must consider
Risk vs reward, potential sales from each idea, competitive landscape, timings
2 types of opportunity costs
Personal opportunity costs, opportunity costs of developing business ideas
Trade off
Arises when more of one thing results of having less of another
Examples of trade offs in businesses
- less market research - less successful product launch
- higher quality standards - more quality control and assurance costs
- higher advertising online - reduced on tv
- choose lower risk investment - gain lower rewards
Example objectives of marketing department
Have a dedicated, well trained and highly motivated sales team and achieve or succeed their monthly or weekly sales targets
Example objectives of production department
Sustain efficiency by having the most up to date machinery and have a highly motivated production team
Example objectives of human resource department
Employ the right people for the jobs available and foster and maintain food industrial relations
Example objectives of finance department
Maintain a positive cash flow for the business and manage a businesses finances efficiently
Positive consequences of investing in a marketing department
Increased team size, increased motivation, possible sales increase, improved training
Negative consequences of investing marketing department
Demotivation of other departments, less efficient production, poorer human resource management, possible cash flow problems
Positive consequences of products department
Additional workers, new machinery, increased motivation and output
Negative consequences of investing in production department
Demotivation of other departments, possible loss of sales, poorer human resource management, cash flow problems
Positive consequences of investing in Human Resources department
Better staff management, increased motivation, additional workers, better selection procedure