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1-HBS-strategy/marketing > 4 - the brand report card > Flashcards

4 - the brand report card Flashcards

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1-HBS-strategy/marketing (20 decks)

1-what is strategy

2-the 5 competitive forces that shape strategy

3-reinveting your business model

4-blue ocean strategy

5-the secrets to successful strategy execution

6-using to balance scorecard as a strategic management system

7-transforming corner office strategy into Frontline action

8-turning great strategy into great performance

9-who has the D? how clear decision roles enhance organizational performance

10-building your company vision

1 - rethinking marketing

2 - branding in the digital age

3- marketing myopia

4 - the brand report card

5 - the female economy

6-customer value propositions in markets

7 - getting rent communities right

8- the phone number you need to grow

9-ending to war between sales and marketing

10- marketing malpractice

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