2 - branding in the digital age

Question 1

customer engagements in New Era they are less reductive and more iterative

Answer 1

in four stages consider evaluate buy and enjoy-advocate and bond

Question 2

the single most powerful impetuous to buy is someone else’s advocacy

Answer 2

x

Question 3

increasing portion of the budget must go to

Answer 3

no working spend -the people and Technology required to create and manage content for a profusion of channels and to monitor a participate in them

Question 4

launching a Pilot marketing

Answer 4

three parts first understanding your customers decision Journey determining which touch points are priorities and
how to leverage them and
allocating accordingly and undertaking that may require redefining organizational relationships and rules