2-the 5 competitive forces that shape strategy Flashcards
job of the strategist cope with the competition - 4 forces
in case of underlying drivers of profitability is the same-like car industry
customer/supplier/new entrant service
markets
benign competition forces
industry vs company
commercial aircraft vs movies
commodity vs photography
4 factors in avaition
position your company where the forces are the weakest
reshape forces
barriers to entrys
supply side:large production numbers drive down the cost
demand side: trust in established names and network effects of fellow customers
customer switching costs: ERP software
Capital requirements: huge lump sum
Incumbents: technically savey, cost structure
unequal access to distribution channels, low fare airlines
government policies: regulation like taxi and alcohol
five forces
average ROIC for 50% of industries were. zero or negative -median 15%
power of suppliers
-supplier does not depend on one individual company for profits
-industry participants face high switching cost-Bloomberg terminals
-differentiated products: patented drugs
-unions in airlines
-suppliers threaten if make much less profit than participants
good industry analysis
Power of buyers
-buy large sum and have leverage
-undifferentiated products and easy switch
-price sensitive customer shops around vs product can pay itself overtime- tax a accounting
the threat of substitutes
reason for substitution
existing companies rivalary intensity
rivalry occurs
same dimensions -zero sum game
positive sum competition
expands the industry for different needs
industry structure for profitably- which part can be reduced by suppliers or customers
growth rate: suppliers in power, more entrants
technology: low switching, and scale is dominant
government: how policymakers influence factors, pos or neg
complementary products: especially in high tech, can make substitute easier, positive or negative
industry structure changes-not a single point in time
industry structure changes
-shifting threat of new entry: changes of any factors mentioned above/patent expiration, increase fixed cost to gain scale
-changing suppliers/buyers power: consolidation in industry(best buy for all appliances), travel agent(internet replaced airlines)
-shifting threat of substitute: new technology changes substitutes and price performance comparison-flash memory
-new bases of rivalry: can come from industry maturation as profit margin falls or M&A to increase competitiveness and/or remove rivals -television /telecom