4. Introduction to Health Promotion Program Planning Flashcards
Why is program planning and management so important?
- outcomes may be greater
- problems are likely
- reduce stress in partner relationships
- lost opportunities, decreased the impact of the project
- participation by stakeholder groups is critical
- GOOD DECISIONS TAKE TIME, CREATIVITY, AND A SUPPORTIVE CLIMATE.
what is the 1st step in program planning
needs assessment

Steps in the Planning Process:
- Pre-planning & Project Management
- Situational Assessment
- Identify Goals, Populations of Interest and Objectives
- Identify Strategies, Activities and Resources
- Develop Indicators
- Evaluate the Program Plan
Each step of program planning involves multiple elements:
- Participation
- Process
- Time
- Money and Other Resources
- Data Gathering
- Role of Theory
- Decision Making
main puporse of STEP 1 pre-planning
identifying and working with stakeholders who are core, supportive, involved, and peripheral
example of theories involved in STEP 1 pre-planning
biomedical approach, behavioral approach, socioenvironmental approach
this theory is mostly concerned with the processes of disease and its impact
Example: in heart disease, you would focus on screening for cholesterol and high BP, and concerned witht he availability of drugs control BP and high cholesterol
biomedical approach
this theoretical model focuses on behaviors and how behaviors lead to disease and disabilty
Ex. to address heart disease health might include education on low fat diet and physical activity, programs to quit smoking, etc
behavioral approach
steps of the behavioral approach program
- Collect data: levels of smoking, physical activity, nutrition, precense of stress, etc
- Goals an objectives: in terms of outcomes in step 1 as well as BP control and cholesterol measures from the biomedical model
- this model has been critized for encouraging “blame the victim” approach
which health theory model has been critized for encouraging “blame the victim” approach in health promotion programmin?
behavioral approach
this health theory model is concerned with the conditions in the psychosocial, socioeconomic, and physical envrionments which create conditions for illness or health
socio-environmental approach
some of the strategies in the socio-environmental approach include
political advocacy, community delevelopment, public health policies, and creating supportive environments in addition to developing personal skills
STEP 2 - situational assessment includes
- stakeholders perspectives (stakeholder snad their views)
- Literature and previous experience
- Health-related data
- Mandates
- PEEST analysis (political, economical, environmental, social, technological factors that may affect your project)
- Information gaps
- Enabling, predisposing, reinforcing factors
Enabling, predisposing, reinforcing factors goes in what step of the project mgmt?
STEP 2 situational assesment
factors which could help your project such as availability and accessibility of resources or services that facilitate a change of behavior
enabling factors
factors that exert their effects prior to a behavior occurring, by increasing or decreasing a person or population’s motivation to undertake that particular behavior. Ex. beliefs, awareness of knowledge, values, attitudes, existing skills, etc.
Predisposing factor
what is the STEP 3 in program project planning?
Identify Goals, Populations of Interest and Objectives (SMART goals)
Identify Strategies, Activities, and Resources is what step of the program planning?
STEP 4
name a few health promotion strategies
- Counseling and Skill Development
- Education
- Social Marketing
- Self-help/Mutual Support
- Community Mobilization and Development
- Health Public Policy
what is the STEP 5 of program planning?
Develop Indicators
goals, outcomes
Step 6 of program planning
Evaluate Entire Program
in the PRECEDE-PROCEED model, the steps 1-5 are…
-
diagnostic:
- Social Assessment
- Epidemiological Assessment
- Behavioral and Environmental Assessment
- Educational and Ecological Assessment
- Administrative and Policy Assessment
- Steps 6-9: implementation & evaluation:
in the PRECEDE-PROCEED model, the steps 6 to 9 are…
- implementation & evaluation:
- Implementation
- Process
- Impact
- Outcome
Steps of MAP-IT A Guide To Using Healthy People 2020 in Your Community
- Mobilize
- Assess
- Plan
- Implement
- Track
A comprehensive set of 10-year, national goals, and objectives for improving the health of all American
Healthy People 2020
Leading health indicators in Healthy People 2020 goals include:
1 Access to Health Services
2 Clinical Preventive Services
3 Environmental Quality
4 Injury and Violence Prevention
5 Maternal, Infant, and Child Health
6 Mental Health
7 Nutrition, Physical Activity, and Obesity
8 Oral Health
9 Reproductive and Sexual Health
10 Social Determinants
11 Substance Abuse
12 Tobacco