4. Idea Generation

Question 1

How are idea generation techniques effective?

Answer 1

Inspires creating and diverse thinking
Encourages spontaneity of response and originality of thought
Provides a starting point
Overcomes mental block

Question 2

Describe what analogy is in reference to idea generation techniques

Answer 2

Using your current knowledge and understanding of a product and applying it to a new product.

Question 3

List the steps in brainstorming

Answer 3

• The ‘problem’ is given in a simple form
• As many ideas as possible should be thrown in
• Ideas can be built on
• Judgements should be made at the end
• At the end ideas are evaluated and explored

Question 4

What is a lifestyle board?

Answer 4

A board full of images and samples related to the target market. It is a very easy way for a designer to get a direction in terms of aesthetics.

Question 5

What is a mood board?

Answer 5

A board of images and samples which stimulate ideas relating to shape, colours and pattern.

Question 6

List the steps in morphological analysis

Answer 6

• The problem/task is broken down into a list of parameters and then those parameters are split into different options
• One option is then selected from each parameter to give a possible description of the design.

Question 7

Explain why idea generation techniques are effective

Answer 7

• Can be used to create a starting point
• Help overcome a mental block
• Can help create diverse designs
• Encourages spontaneous thinking and original ideas
• gives the designer a chance to work in groups and exchange ideas.