4 Customer behavior on websites: web analytics Flashcards
question you should ask in order to improve your website
what is the entry page of website visitors?
what information do visitors seek on our website?
how long do they stay on the site?
Which are the most visited pages?
web analytic can help to solve some of these questions
Ecommerce=
=sell products
Lead Generation =
contract info for sale prospects
Content publisher=
show advertising to visitors
Support=
help customer solve problems
Branding=
drive awareness & engagement
micro conversion
= there action that lead to future conversions: subscribing a newsletter download brochure availability check ...
Session =
Visits
User =
IP, Unique user
Bounce Rate =
People that leave after seeing 1 page
hit=
a request for a file from the web server (text 1 hit, each image 1 hit)
KPI
Key performance indicator
evaluates the success of an organization or of a particular activity in which engages
KPI for an hotel: number of booking, number of people registered for the newsletter..)
dimensions =
dimensions describe characteristic of your users, their session and action,
the dimension city describes a characteristic of session and indicator the city Paris or New York
Metrics=
quantitative measurement
