10 GOMC Flashcards
1
Q
adwords: relevance & reach
A
both high
2
Q
research process of the users
A
AIDA
Awareness: display network, youtube, tv
Interest: search network (generic or brand keywords)
Desire: Search network (product keywords)
Action: search networks (longtail keywords)
3
Q
how to get idea for keywords
A
read through the company's website search in the web use the adword keyword planner common sense: how would you search for somethings google suggest
4
Q
what is the user supposed to do on your website?
A
brand awareness (focus: impression) visit on your website (focus: clicks) direct response (focus: conversion)
