1. The role of Internet in Tourism

Question 1

ICT

Answer 1

Information & Communication technology

Question 2

IT

Answer 2

Information Technology

Question 3

eBusiness

Answer 3

enhancing the entire range of business processes by ICT tools

Question 4

eTourism

Answer 4

digitalization of all process & value chains in the Tou industries

Question 5

Interent

Answer 5

Network of networks, linking computers sharing TCP / IP transmission control protocol / Interent protocol: a standard protocol used to send and receive data

Question 6

History

Answer 6

1969: connection between UCLA and the Stanford Research institute
1971: first virus
1978: 400 users
1994: altervista
1995: Internet explorer, eBay, Amazon
1997: instant messenger
1998: 1 million users
2004: FB, Mozilla
2005: 1 Billion users
2012: 2.4 Billion

Question 7

Interent Users in the World

Answer 7

ASIA 1 bill 
Europe 500 mio
LA + Caribbean 320 mio
North America 310 mio
Africa 300 mio
Middle East 111 mio
Oceania 26.8 mio

Question 8

World interent penetration rates (% of habitants)

Answer 8

North America
Oceania
Europe
LA / Car
Middle east,
Asia
Africa 

More that 50% of population don’t have internet connection

CH 80/85% hare connected

Question 9

Interent usage. Projection

Answer 9

is going to growth

Double in the newt 3 years (petabytes)

Question 10

information sources used when make a decision about travel plans

Answer 10

1. Recommendation of friends, colleagues or relatives
2. Internet websites
3. Personal experience
4. Travel agencies / Tou Office
5. Free catalogues
6. Magazines
7. Social Media sites …

Question 11

What use people to arrange holiday?

Answer 11

interent (58%)
someone you know (22%)
travel agency (22%) 
phone (18%)   
....

people spend on average 7 hours for arrange holiday and visit 13 website.

Question 12

ITC Advantages

Answer 12

Cost leadership
Product differentiation
focus
time

Question 13

ITC Advantages - Cost leadership

Answer 13

Reduce cost of precesses, customer, supplier

increase cost efficiency

ensure competitive pricing

Question 14

ITC Advantages - Product differentiation

Answer 14

Unique product, added value (UPS unique selling proposition)

Differentiate product or services

Question 15

ITC Advantages - Focus

Answer 15

ITC-enhanced segmentation and targeting

Develop relationship marketing

aim to develop mini market segments

create niche markets

(miles & more not possible if no internet)

Question 16

ITC Advantages - Time

Answer 16

Timely solution

Maximize interaction and reduce response time

Enable just in time initiative, reducing stock / distribution costs

(you can see availability in hotel)

Question 17

Intranet

Answer 17

Closed net worlds within organization or individual department

enable organization to improve internal management at all levels

integrate internal function and maximize efficiency

Share data and processes

Question 18

Extranet

Answer 18

= Intranet with partners

allows parents to interact electronically

empower co-operation between parents

enable a certain degree of transparency and interactivity

Question 19

Intranet vs Extranet

Answer 19

Intranet is a “Closed” network within organization. Extranet is a network among partners