3.Social Psychology Flashcards
social cognition
social cognition involves how we interpret, analyse, remember and use informations to make judgements about others in different social situations.
person perception
person perception refers to the mental processes that we use to from impressions and draw conclusions about the personal characteristics of other people.
what influences person perception
-impressions from physical appearance
-impressions from non verbal communication
two types of non verbal communication
eye contact
facial expressions
halo effect
the halo effect-a cognitive bias in which the impression that we form about one quality of a person (eg physical appearance/attractiveness) influences our beliefs and expectations about the person in other qualities.
research on physical appearance
- people are more likely to assist attractive people
- attractive people often have higher salaries
-attractive people more likely to get the ‘benefit of the doubt’
-judges are more lenient with attractive people for minor offences
body language
body language- communicating inner aspects of ourselves through facial expressions, eye gaze, posture, gestures and other bodily movements.
eye contact
-eye contact is considered the most significant form of non verbal communication
-if eye contact is maintained it is perceived as a sign of interest, honesty and friendliness.
-too much eye contact can be perceived as threatening and uncomfortable
-eye contact may be viewed as offensive in particular cultures (eg some asian cultures)
attribution
the process by which people explain the causes of their own and other peoples behaviour.
types of attribution
personal attribution
situational attribution
other name for personal attribution
dispositional attribution
Personal attribution
+eg
An explanation (of a behaviour) due to internal characteristics/factors of the individual involved, such as their personality, ability, attitude, motivation, mood or effort
eg he didn’t do his homework because he is lazy
Situational attribution
+eg
an explanation (of a behaviour) due to factors external to the individual involved, such as the actions of others, luck, fate or some aspect of the environment
eg he didn’t do his homework because he has been having issues with his family at home
biases that influence attribution
Fundamental attribution error
Actor observer bias
Self serving bias
Culture
Fundamental attribution error
+eg
Fundamental attribution error: the tendency to overestimate the influence of personal factors and underestimate the impact of situational factors on OTHER peoples behaviours.
eg he was late because he’s disorganised
Explanations of the fundamental attribution error
saliency bias- the person stands out (is salient/noticeable) whereas the situation is barely noticeable in the background.
Just words belief- “bad things happen to bad people, and good things happen to good people”. Enables us to feel safe in an uncertain world.
Actor-observer bias
+eg
Actor-observer bias: refers to our tendency to attribute our own behaviours to external or situational factors yet attribute others’ behaviours to personal factors.
eg he did bad on the test because he’s dumb, but I did bad because I didn’t t have time to study
Self-serving bias
+eg
Self-serving bias: when judging ourselves, we tend to take credit for our successes, and attribute our failures to situational factors
eg.I did well on the test because I’m smart
Culture influence attribution
Collectivist cultures are often more understanding, hence are more likely to attribute behaviour to situational factors.
Individualist vs. Collectivist cultures
Individualist cultures- achieving personal goals is considered to be more important than achieving group goals. Being independent is valued
Collectivist cultures- achieving group goals is considered to be more important that achieving individual goals.
attitude
an attitude is a learned, relatively enduring favourable/unfavourable evaluation of a person, object or idea that can affect an individual’s behaviour.
describe parts of the tri component model of attitudes
+eg
Affective:the emotions/feelings towards an attitude object
-I love pavlova
Behavioural:The actions towards an attitude object
-I will order pavlova
Cognitive:the beliefs, thoughts, understandings about an attitude object
-I know the ingredients in a pavlova
limitations of the tri component model of attitudes using examples
- Can be inconsistent
(A) I feel good when I swim (C) swimming is good for me (B) can’t swim because don’t have the time
2.Can be non existent
(C) evaluate policies of political party (B) vote (A) no pos or neg feelings towards the party
cognitive dissonance
Cognitive dissonance is the discomfort or tension that is felt when our behaviour is not consistent with our attitudes