3I's Finals

Question 1

It describes whether your study is qualitative or quantitative.

Answer 1

Research Design

Question 2

It generates numerical data that can be transformed into usable statistics.

Answer 2

Quantitative Research

Question 3

Primarily exploratory

Answer 3

Qualitative Research

Question 4

Understanding of underlying reasons, opinions, and motivations.

Answer 4

Qualitative Research

Question 5

Data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations.

Answer 5

Qualitative Research

Question 6

Qualitative Research

Answer 6

The sample size is typically small, and respondents are selected to fulfill a given quota.

Question 7

Makes use of first person/textual/discursive in nature.

Answer 7

Qualitative Research

Question 8

Also referred to as naturalistic inquiry with a distinct field of research with its own research philosophy, theory and methodology.

Answer 8

Qualitative Research

Question 9

You immerse yourself in the target participants’ environment to understand the goals, cultures, challenges, motivations, and themes that emerge as a “participant observer.

Answer 9

Ethnography

Question 10

What is one way of one way of uncovering the unmet needs of customers ?

Answer 10

To “follow them home” and observe them as they interact with the product. You don’t come armed with any hypotheses to necessarily test; rather, you’re looking to find out how a product is used.

Question 11

For example, one way of uncovering the unmet needs of customers is to “follow them home” and observe them as they interact with the product. You don’t come armed with any hypotheses to necessarily test; rather, you’re looking to find out how a product is used.

Answer 11

Ethnography

Question 12

This approach weaves together a sequence of events, usually from just one or two individuals to form a cohesive story. You conduct in-depth interviews, read documents, and look for themes.

Answer 12

Narrative

Question 13

For example, this can be an appropriate method for building a persona.

Answer 13

Narrative

Question 14

While a persona should be built using a mix of methods— including segmentation analysis from surveys -depth interviews with individuals in an identified persona can provide the details that help describe the culture.

Answer 14

Narrative

Question 15

whether it’s a person living with ____________________________________________________________

Answer 15

1. Multiple Sclerosis
2. A prospective student applying for college
3. A working mom

Question 16

When you want to describe an event, activity, or phenomenon, you use a combination of methods, such as conducting interviews, reading documents, watching videos, or visiting places and events, to understand the meaning participants place on whatever’s being examined.

Answer 16

Phenomenological

Question 17

There’s been an explosion in the last 5 years in online courses and training. What can you do to conduct a research study ?

Answer 17

You can examine time spent and content accessed using log data and even assess student achievement vis-a-vis in-person courses, this approach would aim to better understand the students experience and how that may impact comprehension of the material.

Question 18

For example, a narrative approach can be an appropriate method for building a persona. While a persona should be built using a mix of methods— including segmentation analysis from surveys -depth interviews with individuals in an identified persona can provide the details that help describe the culture, whether it’s a person living with Multiple Sclerosis, a prospective student applying for college, or a working mom.

Answer 18

Phenomenological

Question 19

It looks to provide an explanation or theory behind the events.

Answer 19

Grounded Theory

Question 20

You use primarily interviews and existing documents to build a theory based on the data.

Answer 20

Grounded Theory

Question 21

Sample sizes are often also larger—between 20 to 60—with these studies to better establish a theory.

Answer 21

Grounded Theory

Question 22

Examples of Grounded Theory

Answer 22

1. How software developers use portals to communicate and write code or
   2 . How small retail merchants approve or decline customers for credit.

Question 23

These questions are designed to uncover a respondent’s response towards a particular question or variable.

Answer 23

Descriptive research questions

Question 24

They are designed to help you identify clear differences between two or more groups based on one or more variables.

Answer 24

Comparative research questions

Question 25

To describe an association or trend between two or more variables within one or more demographic groups.

Answer 25

Relationship - based research questions

Question 26

A process through which the researcher selects a portion or segment from the population at the center of the researcher’s study

Answer 26

Sampling

Question 27

A group of persons or objects that possess some common characteristics that are of interest to the researcher, and about which the researcher seeks to learn more.

Answer 27

Population

Question 28

It is composed of the entire group of people or objects to which the researcher wishes to generalize the findings of the study.

Answer 28

Target population

Question 29

The portion of the population to which the researcher has reasonable access. Subjects are individuals or entities which serve as the focus of the study. Respondents are individuals or groups of people who actively serve as sources of information during data collection.

Answer 29

Accessible population

Question 30

It refers to a total number of people who serve as subjects or respondents of the study.

Answer 30

Population

Question 31

A method in identifying part of the respondents of the study.

Answer 31

Sampling Procedure

Question 32

A branch of mathematics that deals with the analysis and interpretation of numerical data in terms of samples and populations.

Answer 32

Statistics

Question 33

A measure that restricts how something is done or what can be done. A constant or variable term in a function that determines the specific form of the function.

Answer 33

Parameter

Question 34

The higher the degree of homogeneity of the population, the smaller the sample size that can be utilized.

Answer 34

Homegeneity of the population

Question 35

The larger the sample size, the higher the precision or accuracy of the results will be.

Answer 35

Degree of precision desired by the researcher

Question 36

Probability sampling uses sample sizes that non-probability sampling.

Answer 36

Types of sampling procedure

Question 37

Factors in Determining Sample Size

Answer 37

1. Homegeneity of the population
2. Degree of precision desired by the researcher
3. Types of sampling procedure

Question 38

Sample sizes __________________________ to ensure that sampling distribution of the mean will approximate the normal curve.

Answer 38

as small as 30 are generally adequate

Question 39

When the total population is equal to or less than 100, this same number may serve as the sample size. This called ___________________.

Answer 39

Universal sampling

Question 40

According to Sevilla (2003), it is used to compute for sample size.

Answer 40

Slovin’s Formula

Question 41

According to Gay 1976, the following are acceptable sizes for different types of research.

Answer 41

• Descriptive research - 10 to 20%
• Comparative research - 15 subjects or groups

Question 42

Theory of Sampling

Answer 42

1. Researchers want to gather information about a whole group of people (the population).
2. Researchers can only observe a part of the population (the sample).
3. The findings from the sample are generalized, or extended, back to the population