3.9.1 Flashcards
Why do businesses want to grow
larger businesses more stable then smaller
increaseses sales revenue
increase sales volume
bigger market share
benefit from econmies of scale, scope
increased risk of spreading
What is economies of scale
A proportionate saving in costs gained by an increased level of production
What is purchasing
A reduction in unit costs as a result of buying in large quantities
What is technical?
The lower the unit costs that arise because larger firms are able to use more efficient techniques of production.
What is managerial?
As business expands it may bring in specialists to focus on parts of the business
What is financial?
A larger business will find it easier to raise funds
What is economies of scope?
Cost savings for operating in several markets or providing several products
example of economies of scope
eg Procter and Gamble- distributes many different products to supermarkets so transportation cost can be spread over a range of brands
What is organic growth
(internal) when a business grows through expanding its own operations
How does organic growth happen
launch exiting products directly into new markets
opening new business locations
new product development
training employees
example of organic growth
Apple- focussing on development of new products
Benefits of organic growth
Less risk
usually financed using profits
easier to manage and control
less disruptive change
maintain current management style
Drawbacks of organic growth
Harder to build market share if business is already a leader
Slow growth
What is a franchise
When one business sells the right to another business to use its name and sell its goods or services in return for a fee
Example of a franchise
McDonalds, costa
What is a merger
a combination of two previously separate firms which is achieved by forming a completely new business into which the two original firms are integrated
Example of a merger
Lloyds and TSB
What is a takeover
Where one firm buys a majority shareholding in another firm and therefore assumes full management control