3.6.1 Government intervention in product markets Flashcards
What are the aims of competition policy?
To promote competition, make markets work better and contribute
towards improved efficiency in individual markets and enhanced competitiveness of businesses in overseas markets.
List what competition policy aims to ensure
- Technological innovation which promotes dynamic efficiency in different markets
- Effective price competition between suppliers
- Safeguard and promote the interests of consumers through more choice and lower prices
What are the main pillars of UK competition policy?
- Anti-trust & cartels:
o Eliminating agreements that restrict competition including price-fixing by firms with a dominant
market position - Market liberalisation:
o Introducing competition in previously monopolistic sectors such as energy supply, retail banking,
postal services, mobile telecoms and air transport - Merger control:
o Investigation of mergers and take-overs which could result in firms dominating the market
What is the CMA?
The Competition and Markets Authority (CMA) is the body given the power to investigate mergers and takeovers in
the UK and consider whether they should go ahead
What is the aim of the CMA?
The aim of the CMA is to ensure that mergers do not lead to worse outcomes for consumers, for example,
through higher prices, lower quality or reduced choice
Explain the actions that the CMA can take
- The CMA has authority to examine mergers if the merged entity has a turnover of £70m or more, or controls
25% or more of its market - They can block an acquisition if they find that the integration of two businesses will lead to a “significant
lessening of competition” in one or more markets at local, regional or national level - They have the power to give a merger the go-ahead providing certain conditions are met – for example, the CMA may require the acquiring company to sell off part of its operations to reduce its market power. For example, the Cineworld / PictureHouse Merger (2013) was eventually cleared by the CMA after Cineworld sold three cinemas to the Light cinema chain
What are examples of UK and EU merger policy in action?
- 2019 – the EU Competition Commission blocked the merger of Siemens and Alstom
- 2018 – the CMA investigated and cleared the acquisition by PepsiCo of Pipers Crisps
- 2018 – the CMA started an investigation into the proposed merger between Sainsbury’s and Asda
- 2018 – a university laundry merger was broken up by CMA to prevent a lessening of competition
- 2018 – a big merger in the UK energy sector between SSE/Npower was cleared after consultation
- 2017 – the takeover of the wholesaler Booker by retailer Tesco was cleared after an investigation
- 2017 – the CMA cleared Just Eat’s acquisition of HungryHouse in the web-based food delivery market
What are ways for the govt to control monopolies?
Draw a table of govt intervention to control monopolies giving reasons and evaluation
What are regulators?
- They are appointed by the government to oversee how a market works and the outcomes in efficiency and
welfare that result for producers and consumers. - The main competition regulator in the UK is the Competition and Markets Authority (CMA).
- The CMA has responsibility for carrying out investigations into mergers, markets and the regulated industries
and enforcing competition and consumer law.
Give examples of regulators
Draw a diagram to show the possible impact of a price cap on a firm with market/monopoly power.
A maximum price involves a normative judgement on behalf of the government / authorities about what that price
should be – it is designed to curb monopoly profit.
Give chains of reasoning for capping the price of a monopoly.
What are the advantages of price capping a monopoly?
- Capping is an appropriate way to curtail the monopoly power of natural monopolies or dominant firms
preventing them from making excessive profits at the expense of consumers - Cuts in the real price levels are good for household and industrial consumers (leading to an increase in
consumer surplus and higher real living standards in the long run). - Price capping helps to stimulate improvements in productive efficiency because lower costs are needed to
increase a producer’s profits. - The price capping system can be a tool for controlling consumer price inflation
What are the disadvantages of price capping a monopoly?
- Price caps have led to large numbers of job losses especially in the utility industries
- Setting different price capping regimes for each industry distorts the working of the price mechanism
- The industry regulator may not enough accurate information when setting the price caps for future years
- Capping prices means lower profits which in turn can lead to reduced capital investment by the utility
businesses – ultimately consumer suffer if there is under-investment in utility infrastructure such as water and
energy