3.4.6 Monopsony Flashcards
1
Q
What is a monopsony?
A
A monopsony has buying or bargaining power in their market.This buying power means that a monopsony can exploit their bargaining power with a supplier to negotiate lower prices. The reduced cost of purchasing inputs increases their profit margins
2
Q
What are examples of monopsony power in a market?
A
- Electricity generators negotiate lower prices for coal contracts
- Food retailers have power when sourcing/purchasing supplies direct from farmers, milk producers, wine growers and other suppliers
- The UK National Health Service is another example of a dominant buyer of prescription drugs from the pharmaceutical companies.
3
Q
Give chains of reasoning explaining monopsony power and the effect on consumer welfare.
A
4
Q
What are the benefits of a monopsony to a firm?
A
- Monopsony power allows bigger firms to achieve purchasing economies of scale leading to lower long run
average costs - Lower purchase costs bring about higher profits and increased returns for shareholders
- The extra profit might be used to fund capital investment or research and development
5
Q
What are the benefits of a monopsony to a consumer?
A
- Consumers gain from lower prices e.g. supermarkets negotiate better prices from manufacturers that are then
passed on to consumers - Improved value for money – for example the NHS can use its bargaining power to cut the prices of drugs
used in treatments. Cost savings allow for more treatments within the NHS budget
6
Q
What are the drawbacks from monopsony power?
A
- Businesses may use their buying power to squeeze lower prices out of suppliers. This reduces the profits of
firms in the supply chain and causes lower incomes - A recent example has been the battle of milk farmers to get a higher price from supermarkets that covers the
average cost of their milk (i.e. avoid subnormal profits, threat of closure) - Consumers might be faced with less choice or higher prices in long run if some suppliers leave the market