3.5 Profitability and liquidity ratio analysis Flashcards
profitability ratios
financial ratios that show the profit of a business in relation to other financial figures
gross profit margin
profitability ratio that shows the gross profit as a percentage of sales revenue
gross profit margin formula
(gross profit/ sales revenue) * 100
two main ways to improve GPM
increase sales revenue
reduce cost of sales
strategies to improve sales revenue
diversification (products and markets)
lowering prices
increasing prices
benefits of diversification (products and markets)
different products may have higher gross profit margins; may also reduce risk for the business
limitations of diversification (products and markets)
costly and risky
benefits of lowering prices
can increase sales and sales revenue
limitations of lowering prices
only works if the business achieves economies of scale to lower costs of production;
may not be possible for small businesses
benefits of increasing prices
can increase sales revenue, especially in products with little competition and/ or loyal customers
limitations of increasing prices
in a competitive market, increasing prices may decline sales significantly, lowering sales revenue and GPM
strategies to decrease cost of sales
economies of scale
using lower cost suppliers
reducing direct labour costs
benefits of economies of scale
purchasing economies of scale would reduce the unit cost and result in higher profit margins
limitations of economies of scale
may only be available to lare companies
benefits for using lower cost suppliers
reduce cost of sales
limitations of using lower cost suppliers
could threaten the quality of products and harm revenues
benefits of reducing direct labour costs
productivity can be improved and costs can be reduced either by hiring fewer workers who are directly involved in production or by using non-financial motivation strategies
limitations of reducing direct labour costs
pressure on production workers could increase labour turnover, increasing costs of recruiting and training (affecting other profitability ratios)
profit margin (PM)
profitability ratio that shows the profit before interest and tax as a percentage of sales revenue
shows how well managers control indirect costs
profit margin formula
(profit before interest and tax/ sales revenue) * 100
expenses a business can reduce
rent, electricity, stationery, administration costs
how to reduce rent
negotiating a lower rental payment for existing premises, or relocating
(however, can be less convenient)
how to reduce electricity
monitoring and lowering electricity use, or by using alternatie, lower-cost sources of energy
(however, must ensure it doesn’t result in a lower quality product)
how to reduce stationery
lower paper use by relying more on digital communication
(however, may increase energy use)