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Business- Mr Shuttleworth > 3.3.4 technology and marketing mix > Flashcards

3.3.4 technology and marketing mix Flashcards

1
Q

pricing

A

prices can be adjusted with real time info- eg flights (dynamic pricing)

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2
Q

promotion

A

online adverts to target customers

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3
Q

distribution

A

by offering products online, they can be available 24/7 and rapid delivery

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4
Q

process

A

The online presence designed for eg moonpig.
also integration with apps, mobile sites etc…

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5
Q

physical environment

A

online stores have to reflect brand through website. others compliment stores with online stores

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Business- Mr Shuttleworth (13 decks)

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