3.3.4 promotional methods Flashcards
1
Q
public relations (PR)
A
involves communicating with the media such as newspapers, television and radio in order to get favourable publicity for the organisation.
2
Q
merchandising
A
way in which firm promotes its product at point of sale (POS).
plenty of thought is put into the visual display of a product and the way that the product is presented within selling location.
3
Q
sales promotions
A
short term offers used by firms in order to increase sales for their products.
4
Q
advertising
A
firms pay for promotion of their product through main media like television, radio and the press. (‘above the line’ promotion).
5
Q
‘above the line’
A
controlled advertisement that is paid for.
6
Q
‘below the line’
A
uncontrolled advertisement that is not always paid for.
