3.3 Communication in a business Flashcards
what is communication?
the transmission of a message from a sender to receiver
what is internal communication?
takes place between people who work in the same organisation can be horizontal or vertical
what is horizontal communication?
takes place when 2 people at the same level within the organisation communicate with each-other
what is vertical communication?
takes place between people on different levels in the hierarchy. It can be upwards on downwards
what is the importance of communication in marketing?
informative and persuasive communication is needed to encourage sales
what is the importance of communication in finance ?
persuasive and informative communication is needed to obtain loans from banks
what is the importance of communication in HR?
•external communication is needed to encourage applicants for jobs and to obtain information from applicants
•internal communication is needed to ensure staff are properly trained
what is the importance of communication in operations?
•to avoid wastage, ongoing communication about quality is crucial
•numbers of goods ordered must be communicated accurately from the sales department
what is formal communication?
•takes place when communication is via official channels e.g. letters,meetings and reports
what is informal communication?
takes place outside the official channels e.g. over lunch
what is social media?
social media is an online platform that allows people to create and share communication and participate in social networking.
what are advantages of communicating via social media?
•you can upload visual images of ur product to enhance communications
•information on your products can be updated regularly and customers can give feedback
•there are a large number of users world wide
what are disadvantages of communicating via social media?
•it may be difficult to measure the effectiveness of your business with social media
•information would need to be updated and feeding back regularly leaving a cost
what is verbal communication?
telephones, meetings or presentations
what are some advantages of verbal communication?
•the person giving a message can emphasise point’s through body language
•the person can check that the message has been understood by asking for feedback
•the speaker in a meeting can use slides and pictures to help explain
what are some disadvantages of verbal communication?
•if there are a lot of people listening to a message it may not be clear that they have all heard and understood
•people may disrupt messages
•some forms of verbal communication can be expensive e.g. workers from different countries need to meet together
•there are no permanent records of the meetings (unless minutes are taken or a recording is made)
what is written communication?
letters, emails, texts
what are the advantages of written communication?
•there is a record if the messages
•the receiver can re read messages for clarity and understanding
•can be sent to more than one person at a time
what are the disadvantages of written communication ?
•the success of the message depends on how clearly it has been written
•some people can get overwhelmed with emails and some may get lost in spam
•it is not possible to check that the receiver had understood the message clearly
•if sent by mail letters are a slow way to communicate
how does digital communication impact marketing?
•businesses now promote goods and services online so larger number of potential customers can be targeted increasing chance of growth
•more businesses sell their products online and store them in warehouses
how does digital communication impact HR?
•the recruitment and selection of staff now involve digital communication for many businesses e.g. people can be interviewed on skype
•jobs have been lost as productivity had increased and have been refraining to learn skills needed in digital age
how does digital communication impact operations ?
•production is now highly automated as computers communicate digitally with robots to control production processes
•quality has improved as machines can inspect and spot problems earlier meaning problems can be dealt with earlier reducing waste
•technology means production can be changed more quickly in response to changes in demand
how does digital communication impact finance ?
•digital technology means accounting information such as invoices and records of payments can be communicated more quickly and easily stored and then processed to prepare documentation
how does digital communication impact employee productivity and performance ?
•digital communication has improved employee performance increasing the productivity of workers and in return decreasing costs of production
•more clearly presented financial information can improve decision making, reduce costs and give better predictions of cashflow
how does digital communication impact competition ?
digital communication has led to an increase in competition and has helped with the process of globalisation
how does digital communication impact business opportunities ?
•programmers are needed to install and maintain hardware
•ICT trainers are needed to train staff
