3.2.2 Mergers And Takeovers Flashcards
define a merger
when two businesses join together to form one business
define a takeover
- when a business buys at least 50% of another business’ shares and gains control of operations
reasons for a merger or takeover
- to increase market share
- to gain access to technology, staff or intellectual property
- to gain access to new markets
- improved distribution networks
- improved brand awareness
takeovers can be both friendly and hostile
friendly- when a business is close to failing and needs to be taken over
hostile- the board of directors will try and resist the takeover
what is horizontal integration
- when a merger or takeover takes place at the same stage of production
what is vertical intergration
- when a merger or a takeover of another firm in the supply chain
- can be forward in the supply chain
- can be backwards in the supply chain
mergers and takeovers are examples of inorganic growth as it comes from outside the business
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what are the advantages of vertical intergration
- this reduces costs
- reduces risk as the business has more control of the supply chain
- the quality can be better controlled
what are the disadvantages of vertical intergration
- diseconomies of scale could potentially occur
- culture clash between businesses
- price paid for the firm may take time to recoup
what are the advantages of horizontal intergration
- rapid increase of market share
- EOS could allow for lower unit costs
- reduces competition
- firm may gain new knowledge or expertise
disadvantages of horizontal integration
- diseconomies of scale
- culture clash
what are the financial rewards of mergers or takeovers
- more market share
- cost savings
- diversification, wider range of products
- access to new markets
- increased value
what are the financial risks of mergers and takeovers
- overpayment, the company may pay more than the other company is worth
- cultural differences
- may face opposition from other stakeholders, like customers
what problems can arise from rapid inorganic growth
- strain placed on cashflow
- increased management complexities
- quality control issues
- customer service issues
- culture clash
- diseconomies of scale