3.2.1 Global Systems And Global Governance (2)

Question 1

What is global marketing?

Answer 1

The process of promoting, advertising and selling products or services to the entire world as one single market (businesses create products which fit various regional marketplaces)

Question 2

Give an example of a global marketing brand that is successful.

Answer 2

Coca Cola - aims to sell the same product in the same way everywhere, this is used to generate economies of scale (1.9 billion 8 ounce bottle produced per year. The formula is only minorly tweaked for different markets.

Question 3

What are the 3 different types of economies?

Answer 3

1. Asian Tigers economies (wealthiest)
2. BRICS economies (wealthy)
3. MINT economies (developing wealth)

Question 4

Who are the worlds largest primary producers of bananas?

Answer 4

India and China

Question 5

Who are the world’s largest primary producers of coffee?

Answer 5

Brazil, Colombia and other Latin American countries

Question 6

Who are the world largest producers of cars? (Secondary products)

Answer 6

Japan and Germany

Question 7

Describe patterns of production.