3.2: Costs and Revenues Flashcards
Define cost
what you have to give up in order to gain something
- expenditure for production
Define price
The amount demanded by seller from buyer
Differentiate cost vs price
Price includes the markup
Outline the two types of cost
- fixed cost
- variable cost
Define fixed cost
- costs that doesn’t change with the sales or level of production
- e.g.: rent, management salary, tax
Define variable cost
- costs of production that change according to sales and level of production
- e.g.: make 3 cakes? pay 20 for ingredients make 4 cakes? pay 30.
Differentiate variable cost and fixed cost graphs
Define total cost
TC = TOTAL variable cost + TOTAL fixed cost
Outline what is a semi variable cost and example
- Elements of fixed and variable cost
- But becomes variable after exceeding a certain level of output
- e.g.: Nightclubs, after a certain cost, you have to pay additional.
- e.g.: Bonuses after selling a lot for (salesman’s salary)
Define direct cost
- costs that are directly related to product itself
- -e.g.: cost of lemon for lemonade
Define indirect cost
- Part of the fixed cost
- No fixed connection to product.
Give the formula for Total Variable Cost
TVC (tot. var. c.) = AVC (average varcost) x Quantity
Why is airplane food a fixed cost
They always stock assuming full capacity and the excess food are perishable so they have to factor that in cost
Define revenue
- The amt of money that comes in the company
- aka profit (but net profit —> deducted the costs)
Give the revenue formula
Price x Quantity sold
Give the average revenue formula
Total revenue / Quantity
Outline the revenue streams
- Advertising (e.g. celeb endorsements)
- Transaction fees
- franchise cost and royalties
- sponsorship
- subscription fees
- dividends
- donation
Define what is a break-even analysis
- determines how much you should be selling not to have profit or any loss
Why do we need a break even point?
- To determine the minimum selling price/quantity to be sold;
- so that your price is not lower than your cost
- if cost = 80, you cant sell at 70 — so your break even point is 90, for example
‘Define contribution
- amt. of money that remains after deducting the variable/direct cost
- the contribution to fixed cost — amt available per product to pay for fixed cost