315 chapter 9 Flashcards
extrinsic motivation and incentive value
have more of something desirable is good. to have less of its bad. something indesirable is bad, to have less if good
reinforcers and punishers
reinforcers and punishers= good/bad contingent consequences of behavior. If behavior, then reinforcer/punisher. If no behavior, then no reinforcer/punisher
giving (+) but something bad
poitive punishment- behavior is weakend
giving (+) but something good
positive reinforcer- behavior is strengthened
taking away (-) but something bad
negative reinforcer- behavior is strengthened
taking away (-) but something good
negative punishment- behavior is weakenend
reinforcers
behavioral consequences (rewards) that select behavior (increase frequency of behavior)
punisher
behavioral consequences (penalties) that deselect behavior (decreases frequency of behavior)
incentives
anticipated external stimulus that motivate behaviors to occurpo
positive incentive
anticipated rewards (reinforcers that motivate approach behavior- hiring bonus)
negative incentive
resemble threats/ anticipated punishers that motivate avoidance behaviors (speed cameras/tickets)
incentive values
attractiveness of incentive based on objective properties (# or amount)`
utility
subjective value of an incentive based on it providing satisfaction, pleasure, and usefulness
object/subjective value
willignness to accept price (sell price)= subjective value of incentive > willingness to pay price (buy price)= subjective value of incentive gain
fetchners law
relationship between objective/subjective incentive value (utility) such that equal increasaes objective value, produce smaller and smaller increases in subjective value (utility)
anticipated gains
positive incentives
anticipated loses
negative incentives
losses
felt more strongly than gains
prospect theory
losses loom larger than gains, the loss of something is more dissatisfying than gain of it is satisfying