3.1.4 - Porter's Forces Flashcards

1
Q

What are Porter’s 3 Forces?

A
  1. Differentiation
  2. Niche Markets
  3. Price Leadership
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2
Q

What are Porter’s 5 Forces?

A
  1. Threat of New Entrance
  2. Power of Buyers
  3. Power of Suppliers/Sellers
  4. Competitive Rivalry
  5. Threat of Substitutes
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3
Q

What is an Example for Each of Porter’s 5 Forces?

A
  1. Gucci vs Supreme
  2. Internet vs High-Street
  3. Coca Cola vs Virgin Cola
  4. Apple vs Samsung
  5. Off Branding
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4
Q

What is the Impact of Porter’s 5 Forces?

A

Each of the forces will affect the profitability of a business and therefore can be used to analyse their position in the market

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5
Q

What is the Impact of a New Entrance?

A

New entrants take market share from other businesses and can saturate the market

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6
Q

Define Barriers to Entry

A

Any factors that stop a business from entering a market. But, they often only exist in duopoly or oligopoly markets

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7
Q

What is the Impact of Buyer Power?

A

Large businesses often have the economies of scale to become major customers in their own right and can influence the prices they pay

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8
Q

What is the Impact of Supplier Power?

A

Suppliers can have little competition, few substitutes or have exclusive access to a supply and therefore can greatly control their prices

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9
Q

What is the Impact of Competitive Rivalry?

A

Prevents the formation of a dominant business that can use monopolistic powers to control the market through influencing competitors and controlling prices

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10
Q

What is the Impact of Substitutes?

A

Similar products from another industry can offer desirable USPs, better value or greater quality and so can draw market share from competitors

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