3.1 Flashcards
Why do Canadians companies import products?
to satisfy the needs and wants of their customers
Why do Canadians companies export products?
to expand their customer base
What does trade deficit mean?
imports more than exports
What does a trade surplus mean?
exports more than imports
What does balance of trade mean?
The difference in monetary value between exports and imports in an economy, over a period of time
What is the ideal situation is to have a___________
a balance where the country imports no more than it exports and vice versa.
Canada generally has a trade _________ with the United Kingdom.
surplus
One unit of tobacco products consists of one of the following:
200 cigarettes
50 cigars
200 grams (7 ounces) of manufactured tobacco or
200 tobacco sticks
Ensuring that restricted products don’t enter our borders is one of the roles of the
Canada Border Services Agency (CBSA).
The CBSA’s ___________ employees monitor and protect the Canadian border at ___ land crossings, +_____ international airports, and _ marine ports.
1400/23/13/3
What does the CBSA do?
- Enforces restriction on food, plants, and animals
- Collects dues and taxes
- Stop illegal goods
- Protects Canadian Industry
These days Canada excels in 3 key industries:
banking
culture
technology
Brand message focuses on an image of healthy, ethically conscious, and environmentally friendly products.
Lululemon athletica
Brand message: Reliable mobile connectivity
BlackBerry
Brand message: Reliable mobile connectivity
BlackBerry
Brand message focuses on exceptional service, value, and trust
Shopper Drug market cop.
Brand message: independent spirit, a commitment to the world’s finest coffee, passionately committed to quality and innovation
Second Cup’s Coffee
Brand message: the Knowledge Effect
Thomson Reutters
Brand message: Canada’s leading communications company
Bell
Brand message focuses on innovation, entrepreneurial spirit, choice, and value
Rogers Communcation
Trademark big green chair suggests banking that is comfortable and convenient
TD Bank group
Brand message: Stability and confidence
Scotibank
Logo features a lion to signify strength and dominance, and a globe to demonstrate a global presence
Royal bank of Canada
What do these very successful Canadian companies have in common?
- Employee Development
- Innovative ideas
- Reliability, consistency trustworthiness
- International trade
