3.1 Flashcards

1
Q

Why do Canadians companies import products?

A

to satisfy the needs and wants of their customers

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2
Q

Why do Canadians companies export products?

A

to expand their customer base

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3
Q

What does trade deficit mean?

A

imports more than exports

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4
Q

What does a trade surplus mean?

A

exports more than imports

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5
Q

What does balance of trade mean?

A

The difference in monetary value between exports and imports in an economy, over a period of time

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6
Q

What is the ideal situation is to have a___________

A

a balance where the country imports no more than it exports and vice versa.

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7
Q

Canada generally has a trade _________ with the United Kingdom.

A

surplus

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8
Q

One unit of tobacco products consists of one of the following:

A

200 cigarettes
50 cigars
200 grams (7 ounces) of manufactured tobacco or
200 tobacco sticks

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9
Q

Ensuring that restricted products don’t enter our borders is one of the roles of the

A

Canada Border Services Agency (CBSA).

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10
Q

The CBSA’s ___________ employees monitor and protect the Canadian border at ___ land crossings, +_____ international airports, and _ marine ports.

A

1400/23/13/3

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11
Q

What does the CBSA do?

A
  1. Enforces restriction on food, plants, and animals
  2. Collects dues and taxes
  3. Stop illegal goods
  4. Protects Canadian Industry
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12
Q

These days Canada excels in 3 key industries:

A

banking
culture
technology

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13
Q

Brand message focuses on an image of healthy, ethically conscious, and environmentally friendly products.

A

Lululemon athletica

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14
Q

Brand message: Reliable mobile connectivity

A

BlackBerry

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15
Q

Brand message: Reliable mobile connectivity

A

BlackBerry

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16
Q

Brand message focuses on exceptional service, value, and trust

A

Shopper Drug market cop.

17
Q

Brand message: independent spirit, a commitment to the world’s finest coffee, passionately committed to quality and innovation

A

Second Cup’s Coffee

18
Q

Brand message: the Knowledge Effect

A

Thomson Reutters

19
Q

Brand message: Canada’s leading communications company

A

Bell

20
Q

Brand message focuses on innovation, entrepreneurial spirit, choice, and value

A

Rogers Communcation

21
Q

Trademark big green chair suggests banking that is comfortable and convenient

A

TD Bank group

22
Q

Brand message: Stability and confidence

A

Scotibank

23
Q

Logo features a lion to signify strength and dominance, and a globe to demonstrate a global presence

A

Royal bank of Canada

24
Q

What do these very successful Canadian companies have in common?

A
  1. Employee Development
  2. Innovative ideas
  3. Reliability, consistency trustworthiness
  4. International trade