2.5

Question 1

What is a trend?

Answer 1

A trend is a general tendency that can be observed. In business a trend refers to a development or change that has a direct impact on the business itself- the way it operates its customers or the marketplace.

Question 2

At the same time when governments around the globe are making efforts to reduce pollution:

Answer 2

• a growing demand for environmentally friendly products and services
• an increasing awareness among consumers of both their carbon footprint and their overall consumption habits

Question 3

What is The Kyoto Protocol?

Answer 3

Is an international agreement linked to the United Nations framework Convention on Climate Change. It targets 37 industrialized countries and the European community for reducing greenhouse gas emissions.